A Lifetime of Building Brands
Paul Farago is a second-generation luxury footwear professional with expertise in eCommerce, international branding, sourcing, manufacturing, distribution, and logistics.
In 2016, Paul founded Ace Marks, a direct-to-consumer luxury men’s footwear brand that raised over $3.5M on Kickstarter, becoming the most funded footwear project in crowdfunding history. Today, Ace Marks has acquired competitors like Jack Erwin and continues its mission to make luxury footwear accessible.
In 2023, Paul co-founded Octi Management to acquire and scale distressed DTC assets, building a digital-first ecosystem
supported by Priority Fulfillment.
How I Drive Brand Growth & Scale
Building Digitally Native Luxury Brands
Proven success creating and scaling direct-to-consumer luxury brands like Ace Marks.
Transforming Global Operations & Supply Chains
Expertise in international sourcing, manufacturing, and distribution across footwear and apparel.
Driving Digital Turnarounds at Scale
$500M+ portfolio oversight and the revitalization of legacy brands into thriving eCommerce businesses.
Strategic M&A Leadership
Acquired and integrated distressed DTC assets into a high-performing digital ecosystem.
Creating Sustainable, Long-Term Growth Models
Focused on operational efficiency and customer-first business fundamentals over short-term wins.